Monday, 5 February 2018

How Email Marketing work for your Business

What is Email Marketing?

Email is a reliable tool to be opted for communicating as well as marketing. Email has now become the essential element of digital marketing mix. An accomplished digital marketing campaign always includes email as a robust marketing strategy. Email Marketing Services address the potential customers, and in this way, it holds the power to engage people and make them feel connected in the terms of customized marketing.

Email Marketing Company in Jaipur

Being an Email Marketing Company in Jaipur, SEOYug proposes with comprehensive email marketing solutions that include management, strategic planning, designing copywriting, and implementation to help your business get connected with associated customers and prospective clients.

Email Marketing Services are incredibly efficient, and convenient. It is the most economical way for companies to communicate with their customers and to reach out to the new ones from anywhere in the world. If done correctly, then an email marketing campaign can make you reach the expected target. It fulfills the needed communication goals for the company.

Email Marketing Functions

Email is a cost-effective and straight forward way to communicate with potential customers, but it should be done with caution. A poorly planned campaign can immediately lead to decrease returns on investments and dissatisfied clientele.

A. The primary step includes collecting an extended list of email addresses. It is vital to only deliver emails to the only people who want to receive them. It is essential to make the procedure easy-going for them to sign up for e-mail updates.

B. Competition analysis is a superb way to strategize your campaign. Such analysis can reveal the sort of strategies your competitors are using to engage customers.

C. The third step is the trickiest, which is designing an email. It includes the selection process of videos, graphics, and appropriate words, which is very essential to be done according to the targeted audience. If your email appears to confusing, or irrelevant, then the receiver would spam report it, and you would lose a potential client.

D. Partitioning your emails is the next step. Emails are segmented as per the customer’s requirements. It helps in building the trustof your customers, and in turn, increases ROI.

E. After sending an email campaign, tracking and monitoring have to be done. Your campaign metrics will decide whether your campaign is going well or not.

How Can Email Marketing Services Benefit Your Business?

Message Scheduling

Your campaign can be scheduled at a convenient time, and date of delivery and also delivery notifications can be received. Message from your side is quickly delivered immediately to the subscriber or customer.

Business Leading Deliverability

Email Marketing helps you to be up-to-date with the latest technology, and practices.

Tracking The Campaign

Get notified of the real-time email tracking as well as reporting through email marketing campaigns. It helps in appropriately evaluating the number of delivered emails, and associated bounced addresses.

Click-throug hand Open Tracking

Get an informative and automatically up-to-date response summary as soon as a person clicks on the links or opens up your messages.

Bounce Back Management

You can handle the bounced emails or messages completely. You can see the reason why they are bounced and find out the details about the email address from which it bounced back. By going through this process, you may analyze whether you should try to communicate again or permanently delete that contact from your list.

Being an Email Marketing Company in Jaipur, we propose with the following Services :

  •   Nominal pricing
  •   Flexible Engagement Models
  •   Efficient communication with developers
  •   Satisfactory Conversion Rates
  •   Value for money services
  •   On-time delivery
  •   24*7 Support& Assistance

SEOYug Email Marketing Solutions are backed by a robust infrastructure that enables increased deliver ability for bulk email campaigns to the targeted audience. Email Marketing makes you reach out to all the associated customers and helps in keeping them up-to-date about the latest deals and offers.

Sunday, 4 February 2018

E-commerce Website Development and Effective SEO Strategy

E-commerce web development has become an essential attribute to amplify the engagement and traffic to a website. Being an E-commerce website development company, we offer effective and efficient E-commerce services including web designs, plug-in development solutions, as well as modules for the medium as well as the small level industries.

At SEOYug, we own a team of skilled and expert professionals, who have an intense knowledge regarding web development as well as designing. They are aware of the advanced associated technologies that significantly help in delivering incredible results. Our designers and developers are very competent in building a customized E-commerce site, i.e., used to promote a specific brand or product or service in the most efficient manner. Our services are available for free, and you may discuss your requirements and queries with our expert developers any time. By implementing all the effective factors to your site, you can gain positive results.

We have considerable experienceto handle all the possible aspects related to a business. It will help you in getting connected with the global audience. We implement and build end-to-end E-commerce services to include them with your business site correctly.

SEOYug firmly believes in providing nominal solutions and delivering them in time. Consistency and quality are prime to us. Our motive is to stay rigid to avail our clients with the best of web development solutions all over the world.

Our team of experts and geeks is aimed to maintain efficiency while working in all the possible and related work areas regarding E-commerce web development.

The services that we provide being an E-commerce website development company are :
  • Customization & Site Development
  • E-commerce cart Creation
  • Design & Development of Online Shopping Website
  • Customized E-commerce Site Designing
  • Maintenance and Support
  • Integration of Payment Gateway
  • Plug-in &Module development
  • Shopping Cart Creation
  • Entirely Responsive E-commerce Website
  • E-commerce Application Development

E-commerce SEO Services Provided by SEOYug

Performing Search Engine Optimization for a particular E-commerce website is essential. The following are our services, in brief, to provide you with the best-ever SEO practices:

Keyword Research

  • Keyword research is very essential among all the tasks we perform related to SEO. The list of keywords is chosen by SEOYug that support our professional SEO efforts significantly.
  • For some of the businesses, we focus on the ‘information keywords,’ but in the case of E-commerce businesses, keywords’ research is done on the prior basis by keeping all the product-centric keywords in mind.

The following are some of the platforms that are used as abase while doing keyword research :

  • Amazon Suggest
  • Keyword Tool Dominator
  • Wikipedia
  • SEMRush
  • Google Keyword Planner

We emphasize on the three major attributes, which are Keyword Targeting, Page Optimization, and Search Volume while performing keyword research to make you avail with the best of results.

Site Architecture

  • Site architecture is merely the organization and arrangement of pages on your website. It is given the prime importance by SEOYug because the e-commerce sites have comparatively more pages than that of any other blog or website.
  • Scalable and straight forward site architecture is accomplished by us to make it easy for the viewers as well as search engines to find the most important pages of your website.

On-Page SEO

On-page SEO is about optimizing the category as well as product pages associated with your website. For the E-commerce sites, SEOYug focuses on generating traffic and significant sales.

  • We primarily use your main keyword in the title of your page or blog post and add “modifiers” to it to help you in showing up among more of the long tail searches.
  • We also focus on adding the standard terms that people mostly use while searching for products online.

Content Marketing for E-commerce Sites

Like all the other websites, E-commerce sites can efficiently amplify their traffic, engagement, and sales by getting into content marketing.

  • We build a blog for a particular E-commerce site and then guide our clients to post articles regarding their products and services.
  • Performing content marketing in such a way proves to be significantly profitable for the clients.
  • We prepare content by keeping the targeted keywords in mind.

Link Building for E-commerce Websites

  • We emphasize on publishing quality content on the e-commerce websites and blogs of our clients; moreover,  we implement the proper link building strategies.
  • Building links to the published content can promote the product page and category page considerably among the search engine result pages (SERPs).